At Cost Sale
Dear Friend,
As winter rolls along, we want to ensure that every homeowner in our community has a heating system to keep their family warm and cozy. To ensure this, we are offering customers an opportunity to buy a brand new high-efficient heating and cooling system AT OUR COST!
The Harsh Reality Of The Heating And Cooling Business
The HVAC business is very seasonal in nature with erratic weather patterns not keeping us as busy as we’d like from mid-January until the second week of April. Many companies lay-off people during slow times and hope to replace them when business picks up. This practice is unfair and hard on the employees and their families, and not consistent with our core values. We’d rather keep everyone working full-time even if that means we make little to no profit a few months out of the year. You see, for 8 to 9 months of the year we attempt to make approximately 8% profit on our sales after we pay our people and our bills, and run our business effectively and efficiently as well as reinvest in our tools, training, technology, company improvements, people and our community.
A Problem Leads To An Opportunity
Coincidentally, January 1st is when all the equipment manufacturers pass along their price increases which inevitably trickles down to homeowners. However, one of our manufacturer partners said they wanted to partner with us in our quest to keep our employees busy while making less money, realizing if we are slow, they too are slow. They agreed to hold off on an up to 8% 2023 price increase, but only until March 31st, 2023 or 47 people. At that time our costs will increase and so will our retail prices.
Here’s My Offer ...
I am hoping that if we make you a very generous offer that benefits you greatly, that you will feel compelled to act and help me solve this dilemma. So, if you purchase a new Signature Series or Premier Performance heating and cooling system from us then we’ll give you the 8% profit as a discount off our 2022 retail book pricing along with the 8% savings you get by avoiding the 2023 manufacturer’s price hike. You are literally double-dipping on the savings and getting up to 16% off! The savings are the greatest we have offered in the history of our company.
By letting YOU win big NOW, my company and co-workers win - it’s a win-win-win!
It Gets Even Better ...
These systems are among the best available, and for the first time ever are now very affordable and attainable to all. They are brand new top tier systems with our renowned Premier Signature Installation. They are not "gently used", "preowned", "second-hand models", "scratch and dents", "closeout clearance models" or "basic builder" models. They come with ten (10) years full parts and labor coverage (a $884 value) as well as annual preventative maintenance for two (2) years (a $438 value). Also, with each new system, we will also install a High Efficiency Whole Home Air Filtration System (which we sell every day for $595) at no charge! This air cleaner will protect your equipment and keep it and your whole home clean as well as reduce allergens and dusting.
All Solutions Qualify For Convenient And Flexible 100% Consumer Financing*
Best of all you don’t have to put any money down. Most people lock in a low fixed rate of 6.99% APR** for the lowest monthly payment possible (as low as $14.42/wk.). Alternatively, don’t pay a dime of interest for eighteen (18) months*; whichever makes the most sense for you, and fits your budget.
So even if your old heating and cooling system is working fine, it may make sense to AT LEAST CONSIDER INVESTING in a new high-efficiency system NOW to cut your energy bills by 20% or more. When you add the utility savings and decade of no repair cost savings, you can more than offset your investment in a new comfort system.
Ironclad Guarantee
If we don’t meet all of our promises, which we will share with you in writing, and if you’re not completely satisfied with every aspect of your Premier experience, we’ll remove the equipment and return ALL of your money! No questions asked. You can’t lose! This is our exclusive two year test-drive 100% satisfaction money- back guarantee.
Offer Absolutely, Positively Ends Friday, March 31st
We hope this promotion will help keep our entire team busy until April when people’s thoughts turn to air conditioning - our busiest time of year. Don’t wait because this offer expires March 31st, 2023 or after we install 47 systems. No exceptions. Reason being: We can only install so many systems each month without compromising our Premier standard of excellence! We refused to lower our standards even though we have lowered the price.
How Can You Get This Offer? Call Now!
Don’t miss out on this unique opportunity. Just call Kelli at 717-597-9900 by Friday, March 31st, 2023, and Kelli will set up a visit with one of our Comfort Advisorsto come by to perform a No Cost Comfort Survey and Energy Analysis. We will evaluate your system, comfort needs, and see how many energy dollars you can save by replacing your old inefficient system sooner rather than later. Your Comfort Advisor can give you the At Cost Pricing along with all the other incentives. This is a free initial on-site evaluation and you are under no obligation to buy anything - EVER!
Thank you for reading this letter and in advance for your consideration. I hope you profit greatly as a result.
Warmly,
Tim Stenger, President
P.S. This is our best promotion ever. You can save 16% plus get all the other incentives as well as the energy and repair cost savings. Your only regret will be if your call comes too late or not at all.
No Mess, No Fuss Bonus
You keep your home clean, and so will we. If our techs don’t leave your home as neat and clean as they found it, I’ll give you $100 to have it professionally cleaned.
Not-A-Day-Without-Heat Guarantee
We work fast and precise. In fact, my technicians can usually have your new heating system operating within a few hours after disconnecting your old one (we’ll even bring portable electric heaters for you to use if you like while we work). You deserve to stay comfortable, and we guarantee you will.
Let’s Get Started
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